Common Ground Coffee
Service
Rebranding, Packaging Visuals
Category
Rebranding
Year
2026
Common Ground came to PIMORA needing a full identity — a logo, mascot, packaging system and supporting visuals that could carry the brand from the coffee bag to the shop front. The goal was a look that felt warm and characterful without tipping into generic "cute coffee brand" territory.
the challenge
Independent coffee brands live or die by shelf and social presence. Common Ground needed an identity distinctive enough to be instantly recognizable, but flexible enough to work across packaging, cups, stickers and store signage without looking inconsistent.
The rebrand delivered a full visual system — a custom mascot, wordmark, packaging design and supporting assets — all built to work together across every touchpoint, from the coffee bag on a shelf to the cup in a customer's hand.
conclusion
Proof that a strong identity system does more than look good once — it holds up consistently, everywhere the brand shows up.